San Francisco: October 23, Apple will host an event, sources familiar with the plan said, lofting into the market ahead of competitors Amazon.com expectations, is a smaller iPad enterprise the unveiling of Google Inc.
Speculation has circled several months, Apple is planning to take the cheaper competing devices smaller, cheaper version of its popular iPad, a move analysts said may hurt its profits, but to prevent its sworn enemy dominate an increasingly important part of the calculation.
Consumer electronics devices giant is preparing to launch a new product in the main event on Oct. 23, who asked not to be named, sources said, Microsoft introduced Windows eight days ago, the new Surface Tablet PC October 26.
The source did not specify what kind of products. An Apple spokesman declined to comment.
Technology blog Technology blog AllThingsD reported earlier news events.
Analyst devices, many of whom are expected to sport a 7-inch and 8-inch screen, the iPhone maker's attempt, and finally into the fast-growing market.
A smaller iPad to compete directly e-commerce giant Amazon Kindle Fire HD Tablet PC and Google's Nexus 7-inch screen, which sells for $ 199. First, last year's launch of the Kindle Fire, grab a fifth of the tablet PC market.
, By ASUS manufactured Nexus 7, but also saw the successful start soon after the launch of Tablet PC sales.
A Wall Street analyst said he saw a smaller tablet PC - the media had dubbed the iPad mini - visit Asian parts suppliers.
The pilot iPad mini "In fact, we have the opportunity to play with the suppliers, one of the Topeka Capital analyst Brian White said. 7.85 inches iPad small for our hands like a glove, we are easy to tuck the equipment in our sport coat, to provide consumers with more mobile use iPad experience.
Apple events are usually monitored by consumers, investors and technology are the industry's calendar, which is the most watched items. However, in two weeks time to fluctuations in the event of most hand-held high-tech counter.
Apple shares were up 0.75%, in the afternoon, $ 632.84, barely recovered significant losses in the past three weeks, hit a high of $ 705.07 after investors cashed, September 21.
Although the stock rose 55% this year, it is down 10%, a record high following concerns about iPhone supply disruptions after the September riots, one of its main contract manufacturer Foxconn Technology-run factories, and from consumers severely criticized rich in key map service error and comments.
For Apple's new market segments
Scheduled for the October 25 event, two days later, Apple's fiscal fourth-quarter financial results, the analyst provides a rare opportunity to grill executives details of their thoughts around the launch of the new product.
A mini version of the iPad marks a departure of the company, now only a 9.7-inch iPad, although it is equipped with a variety of storage options, and start in the $ 499.
The famous late Apple co-founder Steve Jobs scolding a 7-inch screen Tablet PC applications clumsy, he said, should use sandpaper, so that users can submit their own fingers, with their equipment.
However, internal sources, in recent display for the the Samsung patent pilot - Email - The Internet first Xi Aidi argued that a 7-inch tablet PC, Apple should have a market. Send e-mail in early 2011, Apple executives said that Steve Jobs has been heated to the idea of a smaller tablet PCs.
Struggling Silicon Valley technology icon Hewlett-Packard is the first one, although unknowingly, does have a healthy market, cheap tablets. Sales TouchPad after take-off, the company slashed to a price of $ 99 from $ 399 and $ 499, after the decision to kill the product. (Reuters)
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