Internet marketing is an ever-evolving challenges, and it can be useful for the staff to focus on specific areas. Of course, this is true of online advertising copy - there are many such considerations, a specialized copywriting can make a real difference for your overall network performance.
However, whether you are a writer trying to improve the online capabilities, or need to brush SEO execution, there are a variety of issues to consider. The online copywriting brought its own challenges, and understand basic HTML SEO understanding a changing world.
So, what kind of help?
W3Schools'
If you are new HTML, you just need to double-check the correct bit code of a specific HTML elements, without the written permission of rights reserved to go to the site, for reference.
HTML tutorial covers all the basics and more complex things, you pick up a bit is the most common format, you might need - such as the correct format for the title, bold text - allows you to try a more advanced format, to see how they on the page.
Google Blog
Google's own blog can help keep you in the development of search engine optimization, and all of its blog, Google until the latest catalog. Here, you can find everything from a dedicated blog on the Google search engine algorithm updates, online using Google Analytics (analysis), marketing, consulting, and other topics relevant to Google.
Bing and Yahoo blog, to help you keep any significant changes in their algorithm or design of their search results page, so you can be sure that the content you produce as well as in all the major search engines.
Dispatch
With the growth of your workload, you need to make sure you can keep the most important is the important part, in order to keep your business scheduling. Online calendar provides a method to do so, if you do not always have the same computer or laptop - Google Calendar and Windows Live Calendar is a good choice, especially if you have a smart phone, you can sync with them.
Just be sure to get into the habit, check your schedule daily or weekly start - it does not have good things to your to-do list, if you never go back and check what you have left to do 's. This may seem basic, but never updated blog, is detrimental. It's like dead flowers in a vase, regardless of the motivation behind the the sparse blog will actively implement.
Inspiration
Choose what you write on your blog or website page is a big topic - so much so that we have been dedicated to the theme of the entire article - but there are some simple ways, and will never go out of style.
The first is simply to write any headlines in your industry, or your client's industry, if you are a ghost - corporate blog writing. Find out messages mentioned in the relevant industry, trade unions and professional associations to launch new activities, and to prepare a response or opinion piece.
Secondly, participate in the discussion of Twitter and other social networks and blog related issues, and other people are talking about. This is a good way to ensure that there will be looking for you to write the theme. Just remember to keep the original and interesting content - which is to determine the court's controversial views you expressed, as long as you do not go too far.
Stay in the program
Establish an effective blog is not just a job - of course, if you want to attract the average reader, you need to once again produce articles, your readers will come back. There are many ways to do that on this point, draw inspiration mentioned above, some of them can help to reduce individual effort, you need to go into.
For example, published a series of articles, are involved in different aspects of the same theme, you can easily build a good search engine optimization benefits, according to a set of background information, reducing the required time series of posts. The good thing is the key theme in the consistency of your set positions and repeat. However, this may be a disadvantage, if you are keen to provide a rich variety of, for example, if you are a news site on your blog.
If you do not think that a series of articles, will meet your blog, then do not go to this approach - there are many other things to try.
Guest Post
The positions of the invitation, you can publish content without having to write anything from an authoritative figure in the field of your industry. The pros and cons here, including a very small amount of effort, you will need to put into writing, it is assumed that the contribution of your customers is good at what they do.
However, the potential disadvantages include: Contributors English is not very scratch, as well as time spent, you may need to find someone to write you rewrite any poor efforts. Do not be tempted to fill your blog with second-rate essays just get a return link, you will devalue your online status.
Style Guide
If you are worried about the change of style, may be from several different employees released travelers jobs or blog, consider the contribution to the formation of a tone of voice or style guide. This will not only allow your guests contributors know what they can and can not say in your blog, it can also give you a rule of thumb for a later article. This can help to keep your blog cohesion, as time goes on.
Copify
When you need more than you can handle more work, which have to - but it does not have to be your customer relationship take the strain. On the contrary, you should consider hiring a writer to work for you, they can take some of the strain in your busy time.
Copify is just a place where you can quickly and easily hire a freelance writer. Or, you might need to do the same thing on a less formal basis, through the sharing of any excess around the writer's work, you already know. You can even request via Twitter recommendations.
Either way, do not compromise the usual standard - completed copy once, when you get it back, and make sure to meet the standards, then send it to your customers or your business blog published on.
Promote your content
Once your content is written, optimized, formatted, and published, you need to ensure that it reaches the largest possible audience. Search engine optimization can help people who find new positions, through their own search results, but social networking is also a good way to increase word of mouth.
Feedburner way to take a look at the new blog posts automatically tweeted to your followers. Feedburner also give you the RSS feed of your blog to publish a new post, to remind your average reader, and a great way to maintain a long-term audience, more control over.
Virtuous circle
Finally, a piece of advice, often to the writer, but it is still good as ever: to read. Just by reading the bloggers' efforts, you can master in your industry trends, theme and your article positioning, so that they fill the gap of your colleagues and competitors, may be left vacant.
When you read write articles, you can also keep the popular style blog article or formal sense of news articles online, and adjust your tone. Including the writer of this positive feedback loop in your day-to-day activities, the continuing professional development of the self-improvement of your design, freelancers, and independent thinking, an ubiquitous.
No comments:
Post a Comment